Media Release - 22nd August 2011

Kiwi Businessman to attempt NZ Land Speed Record

Eddie Freeman Chases 348 km/hr Dream

Kiwi businessman Eddie Freeman today announced his upcoming attempt at the New Zealand Land Speed Record that currently stands at 348.23km/hr.

The Castrol Trophy for the New Zealand Land Speed Record currently held by Owen Evans was last set in 1996, a record breaking feat that nearly claimed Evans life when he lost control of his Porsche 911 Turbo.

Eddie will attempt the record in a Lamborghini Superleggera, a supercar producing 530bhp and capable in its standard specification of a top speed of 315km/hr. The car is currently at one of the world’s leading automotive tuners in the US undergoing major modifications to prepare it for the attempt.

While the exact details remain top secret, Eddie says the finished car is expected to produce close to 1300rwhp (rear wheel horse power) once the engine has been rebuilt.

“This attempt is all about reigniting the Kiwi attitude of having a go. This record has remained untouched for 15 years and it’s something I’ve always wanted to have a crack at.”

Eddie the founder of FreemanX says this attempt is very much in line with the philosophies underpinning the entire company – namely getting the most out of what life has to offer.

“Challenging the Land Speed Record seemed a project perfectly aligned to my business and a great way to celebrate ten years of providing experiences to our customers both here and in Australia."

“While I hope to walk away with the trophy and the experience of a lifetime, we also aim to raise money for charity from the attempt and be able to change the lives of others,” says Eddie.

Eddie’s attempt at the Land Speed Record will take place in January 2012 once all testing has been completed and official sign off has been given by Motorsport NZ. Eddie and his team will be working closely with Motorsport NZ over the coming months to gain the necessary approvals and identify the most suitable venue for the record attempt.

“It’s an in-depth process and we’re currently working through the compliance and safety aspects to ensure the attempt is not only successful but also as safe as possible.”

The major focus is set on the 348.23km/hr Land Speed Record, however during the attempt Eddie will potentially break four further records: the Flying One Kilometre Sprint, Standing Start One Kilometre Sprint, Standing Start One Mile Sprint and the Standing Start ½ Mile Sprint.

For more information visit www.freemanX.co.nz

Follow the build-up and updates from Eddie on Facebook ( FreemanX New Zealand)

Ends

Released on behalf of FreemanX by DonovanBoyd PR

For further information contact:

Caleb Brown
Senior Account Manager
DonovanBoyd PR
09 379 2121 / 021 720 050